Tortillas have been a staple food and key component in Mexican cuisine for generations. Now a staple in U.S. cuisine, the tortilla category is enjoying year over year growth in a wide variety of offerings, from traditional Mexican dishes to newer fare including wraps and snacks.
What is feeding this increase in tortilla demands?
- Population growth of Hispanic consumers in the U.S.
- Increased consumption of Mexican food in the average U.S. consumer diet
- The rising number of health-conscious consumers1
Whether it’s the retail or foodservice sector, there is no denying the increased popularity of tortillas in the US. So, how can manufacturers capitalize on this trend? By producing a great-tasting tortilla that meets the demand of the health-conscious tortilla consumer.
These health-conscious consumers have an awareness of the health benefits associated with the consumption of healthy and natural food products,2 which in turn is helping to drive a steady rise in tortilla sales, as manufacturers work to meet diverse dietary demands.3 Organic, gluten-free, low-carb, and high-fiber are just a few of these trends consumers are demanding, but they can come with formulation challenges. That’s where Kemin can help.
