FORTIUM A – an acerola extract based antioxidant – is a rich source of ascorbic acid that is designed for maximum effectiveness against color degradation. Acerola extract helps delay color loss by effectively delaying the oxidation of the iron ion in the myoglobin molecule. Not only does acerola extract protect the organoleptic and nutritional qualities of products for an extended time as a single ingredient solution, it is also an excellent consumer-friendly option for meat manufacturers. Acerola extract keeps fresh meat color (myoglobin) in its reduced state allowing it to retain its color. Acerola powder is also well known in the meat and poultry industry not only for its color protection in meat and poultry products but also for its cure accelerating abilities.