Consumers Expect and Deserve Safe Food
When contaminated food has been identified and recalled, the recall equals lost sales, along with direct and indirect costs for food manufacturers, all adding up to lost revenue and increased expenses. The results can be devastating to food brands.
One of the most significant losses during a recall is a brand's reputation with consumers. When your brand fails to deliver safe food, consumers may stop purchasing not only the recalled product, but everything falling under your brand due to associated safety concerns. Beyond the loss of revenue and consumer trust, recalls can result in extreme amounts of food waste, from the recall itself, as well as the lingering effect of consumers avoiding products after the risk has passed.1