Appearance is the first impression and the deciding factor for consumers when they make food purchases. Since appearance and freshness are so closely linked, frosted cupcakes or donuts need to look freshly frosted and crisp, crunchy popcorn, nuts and other savory snacks need to look as if they just emerged from the popper, roaster or oven.
Once purchased, consumers expect your baked product’s sensory attributes to pay off on the promise suggested by its fresh appearance.
A loss of freshness means your product may lose...
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