PALATANTS FOR WET PET FOOD APPLICATIONS
Wet Cat Food
When it comes to feeding beloved pets, feeding the most appetizing meals is at the top of pet parents minds.
Wet pet food is often considered highly palatable, and cat owners choose wet almost as often as dry. Wet cat food comprises 44% of the global volume of cat food.1
Despite the perceived appeal of wet cat food, consumers and pet food manufacturers alike are often surprised to find that cats may be reluctant or refuse to eat a product altogether. Adding palatability enhancers to increase performance introduces new variables, and it can significantly affect the integrity of the product, including texture, pH, and color. At Kemin, we are developing a portfolio of wet pet food solutions, including palatants, to meet pets’ (and pet parents') flavor expectations while mitigating these integration challenges.