The pet food market continues to grow, making the quest for enhanced palatability even more crucial in this competitive landscape. Several factors are known to appeal to cats and dogs, including ingredient’s freshness, composition, and the use of palatants. Among these, many are tied to the kibble manufacturing process itself. Let's delve deeper into this topic.
Differences in Cats and Dogs
To begin the discussion on palatability, we must first understand our primary customers: cats and dogs. The variability between these companions—their behavior, eating habits, and nutritional needs—must be considered to satisfy them and encourage pet parents to repurchase their food. Understanding what makes cats and dogs eager to eat will help us optimize kibble manufacturing and achieve higher palatability.
One key difference between cats and dogs is their feeding behavior. Cats are carnivores, while dogs are omnivores, leading to different nutritional needs and formulas. For example, cats require higher protein levels and quality compared to dogs. FEDIAF recommends 18-25% protein for dogs and 25-33% for cats, affecting the starch content in their recipes and the nutritional values of the kibbles.1 These differences necessitate adjustments in production parameters to enhance palatability.
Cats’ and dogs' sense of taste, while both based on a carnivorous pattern, vary significantly. Dogs enjoy sweet and certain acidic tastes, like carboxylic and phosphoric acids, whereas cats prefer bitter flavors and are not sensitive to sweetness.2
Dogs typically consume large meals quickly, possibly due to their pack heritage, and tend to grab kibbles with their teeth and grind them, preferring softer kibbles. Conversely, cats eat several small meals a day, mimicking their hunting habits, and use their tongues and molars to break food, preferring harder, drier kibbles.
Lastly, smell is a critical factor in palatability for both cats and dogs, with their sense of smell being far more sensitive than humans. Cats have twice as many smell-sensitive cells as humans, and dogs can have up to 300 million scent receptors, compared to around 5 million in humans.3
It's clear that we cannot produce cat food the same way we make dog food if we aim to satisfy both.
Importance of the Choice of Raw Material and Ingredient for Better Palatability
Let's delve into the pet food manufacturing process to identify ways to enhance palatability.
Before production, it's essential to carefully choose raw materials and other ingredients. Factors like high-quality proteins, lipid oxidation, freshness, and ingredient proportions significantly impact texture. Optimizing palatant choice and application is also crucial.
We tested replacing a certain percentage of non-hydrolyzed chicken meal and chicken liver with the same quantity of hydrolyzed chicken liver in a kibble recipe. The recipe remained identical except for the protein component. To assess pet food preferences, we conducted two-bowl tests, also known as versus tests. In these tests, two bowls were prepared, each containing a different type of pet food. We then measured the amount of food consumed from each bowl to determine the pet's preference. We observed significant improvements in palatability with a 5% or 10% inclusion of hydrolyzed chicken liver (Figure 1). Choosing the right protein is the first step to better palatability.