Fresh-Baked Appeal

Appearance is the first impression and the deciding factor for consumers when they make food purchases. Since appearance and freshness are so closely linked, frosted cupcakes or donuts need to look freshly frosted and crisp, crunchy popcorn, nuts and other savory snacks need to look as if they just emerged from the popper, roaster or oven.

Once purchased, consumers expect your baked product’s sensory attributes to pay off on the promise suggested by its fresh appearance.

Since appearance and freshness are so closely linked, crunchy popcorn needs to look as if it has just emerged from the popper.

A loss of freshness means your product may lose...

  • taste 
  • mouthfeel
  • moisture
  • softness
  • crispness

Kemin flavor solutions help protect delicious flavor and texture by protecting the all-important fats and oils in bakery and snack products. By helping to slow oxidation and prevent rancidity, our technical solutions provide the stability needed to present the freshest looking product possible.


Challenge: Retaining fresh appearance and sensory qualities

Solution: Kemin rosemary extract, oil-soluble green tea extract and blends

Typical applications: Baked goods, snack foods, nuts, whole grains 

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