5 global food trends for baked goods
Health, convenience, sustainability, globalisation ... there are many trends that influence the bread and pastry market. Let’s highlight the top five2.
Consumers want to know what’s in their food. They check the list of ingredients more frequently, also when it comes to bread and other bakery products. They opt for fresh, low-fat and convenient food.
2. Convenience & technology
Covid-19 has shaken up the food industry. Restaurants were forced to close their doors and people started ordering food online more often. The delivery of bakery products from the local bakery or supermarket is possible nowadays and more popular than ever.
3. Alternative proteins
Plant-based foods have gained ground among consumers worldwide. This is also visible in the bakery segment with, for example, vegan sausage rolls or croissants made with plant-based butter.
Sustainability is increasingly important in all sectors, including the food industry. In the field of bakery products, sustainability relates to issues such as shelf life (longer freshness means less waste), logistics (buying locally means less CO2 emissions) and, of course, product packaging to reduce waste.
5. New flavours & experiences
Because travel is restricted due to Covid-19, we try to bring the world into our homes. And there is no better way to do that than by cooking foreign dishes, like dürüms from the Middle East, tortillas from Mexico or naan from India. This brings us to the next topic.
The evolution of bread in the Middle East & Africa
Bread is one of the most widely consumed commodities in the Middle East and Africa. Particularly in Saudi Arabia, Morocco, Egypt, Algeria and South Africa, bread is eaten with at least one of the main meals of the day. Moreover, it’s often fortified to combat malnutrition in certain regions.
Abovementioned food trends also apply in the Middle East and Africa. People want to be able to keep their food fresher for longer without having to compromise on health and nutrition. And with today’s busy lifestyle becomes packaged bread that needs to be stored to use in a later stage increasingly popular. Food manufacturers need to respond to this need and consider health, wellbeing and convenience in the production and distribution of their bakery products.
This is where Kemin Food Technologies comes into play.
Kemin’s TillaPack™ extends the shelf life of tortillas
Flatbreads like tortillas are popular in the Middle East and Africa. In order to meet the increasing needs of consumers, Kemin has developed TillaPack, a premix solution for flour tortillas. TillaPack provides an answer to the following challenges: shelf-life extension, operational concerns - like processing and logistics – and consumer appeal.
Do you want to meet today’s demands? Kemin can help with a new line of tortilla specific premix solutions. Want to find out which solution is perfect for you? More information can be found on our individual product pages.