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What do consumers want in an oral care product?

Posted June 21, 2022

Recent research shows that almost 200 million Americans use mouthwash or dental rinses on a regular basis. This number continues to steadily grow as more and more people recognize the benefits of good oral health and the role that mouthwashes and rinses can play in this process. Mouthwashes have multiple benefits, including: 

  1. Improving your breath and reducing self-consciousness about your breath 
  2. Controlling tartar and tongue coating 
  3. Reaching areas of the mouth that are hard to reach with traditional brushing

Given the benefits of mouthwashes and dental rinses, it is not surprising that there are a lot of products in the market. A quick trip up and down your grocery store aisles illustrates this but a look at the back of the package shows many of the same ingredients. At Kemin, we believe that there is plenty of room to innovate and improve the products that are available to consumers. 

XCS-11™: A Market Leader 

Kemin recognizes what consumers are looking for in an outstanding oral care product and have introduced their innovative XCS-11 to the market. XCS-11 is an oral care ingredient providing a chlorine-dioxide-based technology, at concentrations of 2 percent in the standard product or 5 percent in XCS-11 Pro. Chlorine dioxide is a well-known molecule that works to neutralizes bad breath while targeting the root cause. However, Kemin understood that chlorine dioxide is a gas at room temperature and needs to be stabilized to deliver these beneficial effects to exactly where they are needed!

Enhancing Oral Health Without The Unpleasant Side Effects

Our product has been shown to boost oral hygiene and health in a meaningful way. It helps reduce tartar above the gumline. This not only leaves customers with a fresher taste in their mouth and better breath, but it also builds long-term oral health.

XCS-11 also avoids the unpleasant side effects that some other strong mouthwashes available on the market have. For example, it leaves teeth with their usual white coloring and does not lead to any staining or discoloration. Also, a common consumer complaint is that alcohol-containing mouthwashes have a strong alcoholic taste that can leave a bitter, metallic aftertaste in their mouth or cause a burning sensation on sensitive gum and tongue tissue. XCS-11 does not have these challenges while providing a gentle and effective bad breath solution.

High-quality Ingredients

At Kemin, we recognize that consumers increasingly care about the ingredients they use. All our ingredients are produced while meeting strict quality standards. At Kemin, we are committed to not just human health but the health and well-being of our entire planet.

Reach Out to Us for More Information

The Kemin team believes that our XCS-11 products are truly innovative in the expanding oral healthcare sector. If you would like more information about the product and how to introduce it to your consumers, reach out to us here. 


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These statements have not been evaluated by the US Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

The information on this webpage is a business-to-business information and not intended for the final consumer. Certain statements may not be applicable in all geographical regions. Product labeling and associated claims differs based upon government requirements and country or region specific information should also be considered when labeling or advertising to final consumers.

This web page and its associated brochures and other documents do not constitute or provide scientific or medical advice, diagnosis, or treatment and are distributed without warranty of any kind, either expressly or implied. This web page, its title or contents and associated brochures and other documents do not in any way make recommendations for health or marketing claims by the reader. Country and region specific regulations should be considered in this regard. Each claim or statement about the effectiveness of Kemin products and/or each claim or statement comparing the effectiveness of Kemin products to the effectiveness of other products is expressly limited to the United States, unless otherwise disclosed on the Kemin websites.


XCS-11™ Stabilized Chlorine Dioxide