Consumers consider the freshness of food to be an important attribute no matter the category, but when it comes to meat and poultry, a fresh appearance, aroma and flavor are paramount. And, attributes like all natural and no additives/preservatives signal freshness to consumers shopping for meat and poultry products for their families.
Consumers are seeking out freshness, as well as cleaner ingredient labels, according to a “Better for You Eating Trends” study.1
Consumer Desires Regarding Red Meat:
Consumer Desires Regarding Poultry:
Consumers may base their initial meat and poultry purchases on color, but fresh and consistent flavor convinces them to buy the same meat products again. The biggest enemy to fresh and appealing flavor is oxidative rancidity (lipid oxidation), the cause of off-odors and off-flavors. Kemin’s natural plant extracts help delay lipid oxidation, protecting your product’s appeal by preserving its fresh aroma and flavor, along with a clean, simple label.
The Kemin team has the protein knowledge to determine the proper food ingredient solution to delay oxidation, considering:
Meat oxidation guide
Learn how oxidation can affect your meat and poultry products, download our Meat and Poultry Oxidation Guide. This guide provides simple illustrations to explain the complex process of oxidation, how it affects the quality of meat and poultry, and how plant extracts delay that oxidation to lengthen shelf-life and help maintain consumer acceptance.
1,2Packaged Red Meat, U.S., Mintel, March 2019
3-6Poultry, U.S., Mintel, November 2017
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