Fresh-Baked Appeal

Challenge: Retaining fresh appearance and sensory qualities

Solution: Kemin rosemary extract, oil-soluble green tea extract and blends

Typical applications: Baked goods, snack foods, nuts, whole grains


Appearance is the first impression and the deciding factor for consumers when they make food purchases. Since appearance and freshness are so closely linked, frosted cupcakes or donuts need to look freshly frosted and crisp, crunchy popcorn, nuts and other savory snacks need to look as if they just emerged from the popper, roaster or oven.

Once purchased, consumers expect your baked product’s sensory attributes to pay off on the promise suggested by its fresh appearance.

A loss of freshness means your product may lose...

  • taste
  • mouthfeel
  • moisture
  • softness
  • crispness
Popcorn in wooden bowl


Learn how oxidation can affect your baking and snack products, download our Bakery and Snack Oxidation Guide. This guide uses appealing infographics to illustrate key aspects of the oxidation process and highlights antioxidant mode of action so that bakery and snack manufacturers can protect their brands.