Shelf Life and Desirable Label Claims in Meat and Poultry

Capture consumers’ attention—and their meat and poultry purchasing decisions—with desirable label claims on your products. A grocery shoppers’ survey* showed that a sizeable percentage of consumers rely on ingredient information and label claims to make their food purchasing decisions, with 31% of respondents saying they always read the ingredients label.

Here are some examples of the types of meat and poultry label claims consumers ask for in the marketplace:

  • non-GMO
  • gluten free
  • organic
  • no artificial flavors
  • free from allergens
  • no added nitrates or nitrites
  • no added MSG
  • simple
  • clean label
  • low sodium
  • reduced sodium

Navigating the Complex World of Claims

When it comes to meat and poultry products in particular, there can be a lot at stake. Not only do you have to meet all your color, flavor and microbial stability requirements to optimize shelf life, you also need to meet consumer expectations regarding ingredients, clean labels and more. Kemin can help you manage this new world of claims, with the expertise to help you meet your product’s shelf-life requirements.

Customer Lab Services for Meat and Poultry

We can help you attain your label claim goals, such as no artificial flavors, no added nitrates, organic, etc. without sacrificing your product’s shelf life. Rely on the experts at Kemin to help you meet all your color, flavor and microbial stability requirements. Our Customer Lab Services demonstrate product performance and test our ingredients, so you can be confident that your protein products stay fresher, safer, longer—with all the sensory appeal consumers demand.


*Source: This survey was conducted online in the U.S. by Harris Poll on behalf of Kemin Industries, Inc. between July 25 and August 1, 2016. The research was conducted among 1,006 U.S. adults aged 18+ who are the primary grocery shoppers for their household (“grocery shoppers”).