Shelf Life and Desirable Label Claims in Bakery and Snack Products

Stand out in a crowded marketplace—and capture consumers’ purchasing decisions—with desirable label claims on your bakery and snack products. A grocery shoppers’ survey* showed that a sizeable percentage of consumers rely on ingredient information and label claims to make their food purchasing decisions, with 31% of respondents saying they always read the ingredients label.

Here are some examples of baking and snack label claims consumers ask for in the marketplace:

  • clean label
  • non-GMO
  • organic
  • gluten free
  • no artificial colors
  • free from allergens
  • made with real...
  • simple
  • plant-based ingredients
  • PHO free
  • no added sugar

Navigating the New World of Claims

When reformulating for your desired claims, don’t remove...replace! Not only do you have to meet all your color, flavor and microbial stability requirements, you also need to meet your consumers’ expectations regarding ingredients, clean labels—and sensory appeal. At Kemin, we can help support a wide variety of your desired claims that include free from allergens, non-GMO, organic, gluten free and more with our plant-based ingredients. We help you formulate the right solution to meet your clean label, sustainability or naturally sourced claims, depending on your marketing goals. And, we help you navigate the complex world of claims, while maintaining the shelf life you desire.

Customer Lab Services for Bakery and Snack

We can help you attain your label claim goals, such as free from allergens, non-GMO, and gluten free without sacrificing your product’s shelf life. Rely on the experts at Kemin to help you meet all your color, flavor and microbial stability requirements. Our Customer Lab Services demonstrate product performance and test our ingredients, so you can be confident that not only are your requirements met, but your bakery or snack product is as appealing as ever.


*Source: This survey was conducted online in the U.S. by Harris Poll on behalf of Kemin Industries, Inc. between July 25 and August 1, 2016. The research was conducted among 1,006 U.S. adults aged 18+ who are the primary grocery shoppers for their household (“grocery shoppers”).