For most pet owners, the proof of quality, flavorful petfood products is in watching our furry friends enjoy their food. When a new diet is introduced to a pet and it stimulates active consumption, it's considered palatable, and therefore a success.
Successfully achieving palatability in pet food requires balancing product formulation, ingredient stability and flavor profiles. Palatants, or palatability enhancers, for petfood products play an important role in the overall appeal of a diet by elevating preferred tastes and aromas.
The palatability of a pet food is influenced by many factors such as the freshness of raw materials and how palatability enhancers are applied during the petfood manufacturing process. When creating a successful product, you need a trusted partner whose expertise includes ingredients, raw materials and an understanding of the behavioral differences and preferences of our end users - dogs and cats.
Drawing on technical capabilities around flavor, stabilization, pet food safety and quality, Kemin palatants are designed to meet unique customer needs. Our palatants provide taste equal to or better than competitive products. They’re also designed to ensure consistent quality, and achieve label claims important to our customers. The PALASURANCE® line of palatants contributes to the overall consumption of dry petfood diets.
PALASURANCE P Series Palatants offer a unique feature: plant-based palatability. Designed using plant proteins and Maillard technology to generate meaty aromas, P Series palatants can be used for vegetarian, limited ingredient and conventional diets alike.
As pet owners can attest, mealtime experiences can vary depending on the breed, size and personality of your pet. While dogs are often characterized as voracious eaters, consuming large amount of anything that smells appealing, some dogs can be picky and hard to satisfy. Cats have the reputation for being particular about their food choices. Cats tend to put high value on taste, aroma and texture of their food and eat small, frequent meats through the day. At Kemin, we understand these differences and formulate PALASURANCE® palatants to appeal to the unique preferences of cats and dogs.
Treats and Supplements for Pets
In treats, our palatants enhance palatability when applied as a coating on the surface. Concentrated PALASURANCE bases are also available to include in a dry mix for a treat recipe before extrusion, injection, baking or other manufacturing processes. Some of our concentrated base formulas are available in granulated form for tableting applications.
Palatability enhancers can provide practical benefits that go beyond taste. Kemin offers a unique pH-adjusting palatant technology that incorporates organic acids into specially designed palatability enhancers, which help pet food manufacturers balance acidification and palatability.
Kemin pH-adjuster palatants are available in a dry form and can be customized for different topical application levels. In most cases, a higher application rate is needed for higher palatability targets for both dog and cat food. PALASURANCE pH-adjuster palatants that meet both acidification and palatability targets have been designed for application rates ranging from 1.0 to 2.5 percent.
The Kemin Technical Service and Customer Laboratory Service (CLS) teams are your palatability partners throughout the pet food manufacturing process. Our experienced team of experts is available to provide technical advice, vendor assurance and laboratory testing to meet your palatant needs.