Not all “natural” antioxidants are created equal. Naturox® products are formulated with:
• A synergistic blend of mixed tocopherols and rosemary extract for superior free radical absorption
• A natural chelator, lecithin, that helps prevent the formation of free radicals that start the autoxidation process
• Lecithin also acts as a natural surfactant in liquid Naturox products to facilitate the dispersion of the antioxidant molecules through the substrate being treated
Independent market research among purchasers of premium brand pet diets indicates an overwhelming preference for diets made from natural ingredients. To consumers, natural ingredients equate to superior nutritional value, product freshness and overall better quality. In fact, 97 percent of the consumers surveyed were interested in natural ingredients that contribute to increased freshness of the diet. They also ranked natural ingredients as one of the two most important product attributes to be considered when purchasing pet food.
The natural, mixed tocopherols present in Naturox® brand antioxidants can be found in virtually all vegetable oils, grain, seeds and legumes. Tocopherols provide natural protection to the poly unsaturated fats in plants from oxidative damage. Natural antioxidants containing mixed tocopherols, such as Naturox products, provide this same excellent natural protection to the unsaturated fats in premium quality pet diets. Your Kemin Technisales team can customize a freshness protection program for pet diets with fat contents that range from 4 percent to 40 percent.
The Naturox antioxidant system offers a complete line of liquid and dry products consisting of natural antioxidants. The unique Naturox antioxidant system is formulated with a synergistic blend of natural mixed tocopherols for superior free radical absorption, along with emulsifiers and chelators for complete protection against autoxidation.